- SHΛЯP SHӨӨƬΣЯ
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1. Master Keyword Research
Often begins by researching keywords. Don't take for granted that you know what customers want.
You probably understand the jargon in your industry. But your prospects can use different words to refer to your services or products than colleagues in the trade. Keyword research lets you understand the words and phrases that consumers use to find your products.
It's also helping to gauge their interest. This defines the keyword themes that are used by actual searchers in their search queries. The best keyword tools have a statistical demand ranking that helps assess the relative importance of each keyword theme goal. Google Keyword Planner is the go-to tool for keyword analysis, but you'll need an active Google Ads program formerly called AdWords to get the most useful results.
Research tools for non-Google keywords include Ubersuggest (a free scraper for Google Autocomplete) and SEMrush and Wordtracker (two paid alternatives).
2. Understand Your CompetitionCheck for the most relevant goods and services that you sell, and remember the most popular search results websites, those that follow your business model as well as those that vary from yours but compete for the same searches.
How is it they are doing right?
What content themes are there that you lack?
Do they arrange their site differently for more important keywords to target?
Have they got interesting features to engage their prospects better?
Research their ratings, and compare their social media behavior to know on your own what their consumers think as opposed to what you hear or not.
3. Plan Your Site
In order to answer the search queries, identify pages on your website with an awareness of what users want and the keywords they use to locate those goods and services.
The design of your website is focused on having a list on paper or a spreadsheet of all top-, mid- and low-level web pages, and their related keyword emphasis. Each keyword high and medium priority from your keyword research should have a matching page on your site to optimize it.
In blog posts and FAQ sites, use long-tail keyword themes that drive fewer searches and are usually much longer and more descriptive — such as "how to get red wine out of the carpet" or "where to buy wooden hangars."
4. Optimize Your Site
The next step is to get the pages built. Here's the rough part. You may need to outsource some of this work, focusing on your e-commerce system and your links to developers and designers.
Today, every website should be mobile sensitive to cater for the rising smartphone and tablet consumer group. For two reasons, a Mobile-friendly site is significant. Firstly, more than half of the searches come from smartphones, according to Google. Make sure the user's experience is smooth and engaging.
Second, Google now rates all organic search results, including page speed, for desktop and mobile devices, based on the user experience of a site.
5. Produce Regular Content
You do not start a blog or turn your company into a publisher by posting content every day. For several e-commerce sites, this is impractical. But, regularly publish your own material. Schedule updates regularly, or at least monthly. Consistency is paramount.
Content needn't be text. An architectural company, for example, may publish photographs of their projects with brief textual descriptions. With transcripts, Realtors were able to publish weekly video bulletins. The goal is to publish content that is personalized to your target audience's consumption habits.
6. DIY Public Relations
Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. That’s where outreach and public relations come into play. If you have PR representatives, coordinate with them so as to not invalidate their efforts. But if you’re doing it yourself, read on.
Google advises site owners to build compelling websites that users want to tell their friends about — sites that users visit over and over. This content-heavy approach to SEO is Google’s answer to the ever-present question of “how do I get more links ethically?”
The content that you are already creating should be aimed at various media or blogosphere segments. Then these pieces start a discussion with various sites as an opportunity to write about or connect to them. Competitive analysis in phase two, above, comes in handy here because you already have an idea of approaching the most popular and best-ranked pages.
7. Build Your Social Media NetworkJoin Twitter and another one or two social media sites. You've got a lot of options — Facebook, LinkedIn, Instagram, Pinterest, and more. Social networking helps you to interact with your clients and prospects and provides your content with an audience.
Understanding and maintaining those relationships will, in the long run, improve your SEO. Growing the content's visibility also increases the probability of some of those viewers writing about or linking to it.
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